Everything that you need to know in advertising today. Until a few years ago, brands had to shell out anywhere between $500,000 to $750,000 for an augmented reality lens on Snapchat. Now, they can pay teenagers to make them them for a fraction of the price. That's because instead of having to directly work with Snapchat — or getting their agencies to design AR lenses —brands such as Warner Bros Records, Deezer and Plato, have started enlisting teens to create these animated, computer-generated visuals. To read more about how brands are paying teens to make AR lenses, click here. In related news: Snapchat and other popular apps with maps were vandalized to label New York City as 'Jewtropolis.' The cause was vandalism of the mapping software from Mapbox, a third-party company that supplies mapping information to Snapchat, StreetEasy, and Citi Bike. Snap has tapped the Time Warner (now WarnerMedia) veteran Kristen O'Hara to become its vice president of U.S. globa...
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