Skip to main content

Tech: What you need to know in advertising today

Evan Spiegel, Snap cofounder and CEO, speaks at the 2018 Code conference

Everything that you need to know in advertising today.

Until a few years ago, brands had to shell out anywhere between $500,000 to $750,000 for an augmented reality lens on Snapchat.

Now, they can pay teenagers to make them them for a fraction of the price.

That's because instead of having to directly work with Snapchat — or getting their agencies to design AR lenses —brands such as Warner Bros Records, Deezer and Plato, have started enlisting teens to create these animated, computer-generated visuals.

To read more about how brands are paying teens to make AR lenses, click here.

In related news:

Snapchat and other popular apps with maps were vandalized to label New York City as 'Jewtropolis.' The cause was vandalism of the mapping software from Mapbox, a third-party company that supplies mapping information to Snapchat, StreetEasy, and Citi Bike.

Snap has tapped the Time Warner (now WarnerMedia) veteran Kristen O'Hara to become its vice president of U.S. global business solutions, the Wall Street Journal reported. She was most-recently WarnerMedia’s chief marketing officer for global media.

In other news:

Coca-Cola just became a giant threat to Starbucks after buying one of Europe's biggest coffee chains for $5.1 billion. Coca-Cola is using the deal to expand into the coffee market, where it has no presence.

A gold mine is buried 'under the weeds' at Amazon — here's why it could take the company beyond the $1 trillion mark. Daniel Morgan, a portfolio manager at Synovus Trust said that Amazon has an advertising business that few are paying attention to that has the potential to rival Google and Facebook.

Inside the Facebook employee group at war with the company's 'intolerant' liberal culture. Conservative employees are up in arms against what they argue is bias against conservatives at the tech company.

Apple has officially sent out the press invitations to its iPhone event on September 12. The firm is expected to reveal three new iPhone models to follow up on last year's iPhone X and iPhone 8.

ridoola.blogspot.com.ng
Labels:

Comments

Post a Comment

Popular posts from this blog

Okpebholo suspends A-G & LG Chair under 3 months over finance dealings

The Edo Government has announced the suspension of Samson Osagie , its Attorney-General and Commissioner for Justice, and Damian Lawani , chairman of the Local Government Service Commission. Mr Musa Ikhilor , Secretary to the State Government (SSG) announced the suspension in a statement in Benin on Thursday morning. ALSO READ: Kano Govt suspend 2 school principals for alleged absenteeism, negligence Ikhilor said the two-state top officials were suspended over allegations of “grave official and financial interactions”. Okpebholo suspends Edo Attorney-General and LG Service Commission Chairman According to him, the suspension, which takes immediate effect, is pending the conclusion of an investigation into the allegations. The SSG said; It is hereby announced for the information of the general public that Gov. Monday Okpebholo has approved the suspension from office of the Chairman of Edo Local Government Service Commission, Damian Lawani and Commissioner for Justice, Samson Os...
Post a Comment
Read more

Tinubu appoints MKO Abiola's son, Jamiu as SSA on Linguistics & Foreign Matters

President Bola Tinubu has appointed Jamiu Abiola as the Senior Special Assistant to the President on Linguistics and Foreign Matters. The appointee is one of the children of the late Chief Moshood Kolawole Abiola , the winner of the 1993 presidential election annulled by General Ibrahim Babangida . According to a statement by Segun Imohiosen , the Director of Information and Public Relations, Office of the Secretary to the Government of the Federation on Wednesday, November 27, 2024, Jamiu's appointment took effect from November 14, 2024. Imohiosen said the appointment aligns with the provisions of the Certain Political and Judicial Office Holders (Salaries and Allowances, etc) Act 2008, as amended. Until his recent deployment, the appointee served as the Special Assistant to the President of Special Duties in the office of the Vice President. Tinubu tasked Jamiu to work closely with the Federal Ministry of Foreign Affairs and bring his wealth of experience to bear in his new ...
Post a Comment
Read more

Protesters block East-West road in Rivers, demand action on poverty & hunger

The protesters chose to spotlight the East-west road in the expression of their anger over hunger, poverty and infrastructure deficit in the supposed viable business area. The ongoing nationwide protest, on Monday, spread to the Eleme/Onne section of the East/West Road of Rivers as a large crowd of protesters stormed the popular section connecting the Port Harcourt refineries. The News Agency of Nigeria (NAN) reports that the Akpajo axis of the East-West Road, up to the entrance leading to Indorama Petrochemicals, was taken over by angry protesters, who disrupted free vehicular movements. The East-west road is a major route connecting Port Harcourt city to key business facilities, like the Onne seaport, Port Harcourt refineries, Indorama Petrochemicals and more than six Local Government Areas of the state. The protesters, who carried on their activities peacefully, displayed placards with inscriptions, expressing dissatisfaction over the pervasive poverty, hunger and high cost of ...
Post a Comment
Read more