Skip to main content

Tech: YouTube's head of original shows admits Netflix is 'too far ahead' to compete with

susanne daniels youtube

Susanne Daniels, the global head of original content for YouTube, admitted in a recent interview that her company's original programming can't compete with the investment in original spending that Netflix has made in recent years.

  • Susanne Daniels, the global head of original content for YouTube, said in a recent interview that her company's original programming can't compete with Netflix's investment in original content.
  • "I don’t think you can compete with Netflix at this point; they're too far ahead," Daniels told IndieWire of YouTube Red, the company's subscription programming service.
  • Daniels added, "I do think, in time, we can compete with Hulu and Amazon and certainly Apple, and hopefully, you'll see us do that."
  • Netflix, which will have spent an estimated $8 billion on content in 2018, reached a mark of 125 million global subscribers in April.

Netflix has faced competition in the TV streaming field from massive companies like Google parent Alphabet and Amazon for years, but at least one of its competitors sees the field-leading streaming service as out of reach.

Susanne Daniels, the global head of original content for YouTube, admitted in a recent interview with IndieWire that her company's original programming can't compete with the investment in original content that Netflix has made in recent years.

"I think we're in an early stage," Daniels said of YouTube Red, the company's ad-free, subscription programming service. "I don’t think you can compete with Netflix at this point; they're too far ahead. But I do think, in time, we can compete with Hulu and Amazon and certainly Apple, and hopefully, you'll see us do that."

Netflix, which will have spent an estimated $8 billion on content in 2018, reached a mark of 125 million global subscribers in April.

For contrast, the latest reported count on YouTube Red's subscriber base, from a 2016 report by The Verge, had the company at 1.5 million paying members, with another 1 million on a free trial.

Netflix aside, Daniels told IndieWire that her position at YouTube has allowed her to work with A-list talent that she would not have been able to grab at her previous jobs in network television.

"There’s an enormous amount of interest in being a part of YouTube,” Daniels said. “Especially because it's a global brand and global platform. I’m working with Kevin Hart. I don’t think I could have gotten Kevin Hart to MTV even if I had begged and thrown money at him. He’s doing this great show called ‘What the Fit’ for us, which we just picked up to a second season."

ridoola.blogspot.com.ng
Labels:

Comments

Post a Comment

Popular posts from this blog

EFCC insists on presentation of Grace Tiaga's death certificate in P&ID case

Tiaga's counsel communicated the unavailability of the death certificate, requesting additional time. The Economic and Financial Crimes Commission (EFCC) is steadfast in its demand for the death certificate of the late Grace Tiaga, a former director of legal services at the Ministry of Petroleum Resources, to be submitted in court. Tiaga faced charges brought by the EFCC, alleging her involvement in receiving payments from Process & Industrial Development (P&ID) to manipulate the 20-year gas supply and processing agreement (GSPA) against Nigeria. The EFCC claims that these illicit payments were made through her daughter and persisted even after her retirement. The accusations extend to Tiaga's purported failure to adhere to due process while providing legal counsel on the GSPA. Initially facing eight counts of fraud, she was remanded to Suleja prison in 2019, later granted bail, and the charges were expanded to 13 counts. As the trial progressed, the prosecution p...
Post a Comment
Read more

List of America's one-term presidents & why they were not re-elected

U.S. President Joe Biden becomes the most recent entrant in a list of president who served for only one term. U.S. President Joe Biden announced that he would not be seeking re-election for a second term in the November 5, 2024 elections. Biden, in a statement said that he would be focused on completing his remaining term, endorsing his Vice President Kamala Harris as his most preferred nominee for the Democratic Party to take on former President Donald Trump. Joe Biden endorses Kamala Harris as Democrats' candidate after withdrawing from race [X:@JoeBiden] Biden now joins a list of former U.S. Presidents that only served for one term. John Adams (1797-1801) The second president of the United States, John Adams was a Founding Father who faced significant challenges during his presidency, including conflicts with political adversaries and foreign nations. His support for the Alien and Sedition Acts, perceived as a violation of civil liberties, contributed to his unpopulari...
Post a Comment
Read more

Tinubu appoints MKO Abiola's son, Jamiu as SSA on Linguistics & Foreign Matters

President Bola Tinubu has appointed Jamiu Abiola as the Senior Special Assistant to the President on Linguistics and Foreign Matters. The appointee is one of the children of the late Chief Moshood Kolawole Abiola , the winner of the 1993 presidential election annulled by General Ibrahim Babangida . According to a statement by Segun Imohiosen , the Director of Information and Public Relations, Office of the Secretary to the Government of the Federation on Wednesday, November 27, 2024, Jamiu's appointment took effect from November 14, 2024. Imohiosen said the appointment aligns with the provisions of the Certain Political and Judicial Office Holders (Salaries and Allowances, etc) Act 2008, as amended. Until his recent deployment, the appointee served as the Special Assistant to the President of Special Duties in the office of the Vice President. Tinubu tasked Jamiu to work closely with the Federal Ministry of Foreign Affairs and bring his wealth of experience to bear in his new ...
Post a Comment
Read more