Skip to main content

Tech: Africa’s mobile marketing company, Terragon raises $5 million funding from TLcom Capital

Terragon raises $5 million funding from TLcom Capital

TLcom says it sees Terragon developing into a world-class Marketing Technology company targeting the unique African opportunity

Terragon, Africa’s mobile marketing company, has raised a $5 million funding from TLcom Capital to further develop its marketing technology.

The company said the funding will be used to develop further it's proprietary marketing technology which connects online and offline mobile channels to provide African brands and SMEs with more customer reach, engagement and conversions with self-service access.

Elo Umeh, the Chief Executive Officer, while commenting on the new investment said it will enable the Lagos-headquartered company hire the best available talent who will help drive business development efforts across industry verticals and solve unique mobile challenges to unlock significant value for African businesses.

Terragon offices is located in Lagos, Nigeria, Nairobi, Kenya, and Accra, Ghana with over 100 employees alongside technology hubs in Bangalore, India and Ile-Ife, Nigeria.

It works closely with the largest mobile network operators in Africa, MTN, fast-moving consumer goods brands, agencies, financial institutions, leading publishers, mobile device manufacturers and app developers on the continent giving brands access to over 100 million consumers on mobile web and non-web channels.

Ido Sum, Partner at TLcom said: “We have followed Terragon closely for a while, seeing it developing into a world-class Marketing Technology company targeting the unique African opportunity. Over recent years we led investments into Upstream (exited to Actis), as well as NYC based Persado and Cubiq who are among the leaders in the MarTech space in the US, and we are convinced that Terragon’s deep market understanding and platform quality can allow Africa’s top brands as well as SMEs to finally reach, acquire and serve African consumers at scale like never before”.

This is the second round of TLcom Capital investment in Sub-Saharan Africa (SSA). In June 2017, the company announced $40 million seed fund for African startups.

ridoola.blogspot.com.ng
Labels:

Comments

Post a Comment

Popular posts from this blog

Okpebholo suspends A-G & LG Chair under 3 months over finance dealings

The Edo Government has announced the suspension of Samson Osagie , its Attorney-General and Commissioner for Justice, and Damian Lawani , chairman of the Local Government Service Commission. Mr Musa Ikhilor , Secretary to the State Government (SSG) announced the suspension in a statement in Benin on Thursday morning. ALSO READ: Kano Govt suspend 2 school principals for alleged absenteeism, negligence Ikhilor said the two-state top officials were suspended over allegations of “grave official and financial interactions”. Okpebholo suspends Edo Attorney-General and LG Service Commission Chairman According to him, the suspension, which takes immediate effect, is pending the conclusion of an investigation into the allegations. The SSG said; It is hereby announced for the information of the general public that Gov. Monday Okpebholo has approved the suspension from office of the Chairman of Edo Local Government Service Commission, Damian Lawani and Commissioner for Justice, Samson Os...
Post a Comment
Read more

List of America's one-term presidents & why they were not re-elected

U.S. President Joe Biden becomes the most recent entrant in a list of president who served for only one term. U.S. President Joe Biden announced that he would not be seeking re-election for a second term in the November 5, 2024 elections. Biden, in a statement said that he would be focused on completing his remaining term, endorsing his Vice President Kamala Harris as his most preferred nominee for the Democratic Party to take on former President Donald Trump. Joe Biden endorses Kamala Harris as Democrats' candidate after withdrawing from race [X:@JoeBiden] Biden now joins a list of former U.S. Presidents that only served for one term. John Adams (1797-1801) The second president of the United States, John Adams was a Founding Father who faced significant challenges during his presidency, including conflicts with political adversaries and foreign nations. His support for the Alien and Sedition Acts, perceived as a violation of civil liberties, contributed to his unpopulari...
Post a Comment
Read more

Tinubu appoints MKO Abiola's son, Jamiu as SSA on Linguistics & Foreign Matters

President Bola Tinubu has appointed Jamiu Abiola as the Senior Special Assistant to the President on Linguistics and Foreign Matters. The appointee is one of the children of the late Chief Moshood Kolawole Abiola , the winner of the 1993 presidential election annulled by General Ibrahim Babangida . According to a statement by Segun Imohiosen , the Director of Information and Public Relations, Office of the Secretary to the Government of the Federation on Wednesday, November 27, 2024, Jamiu's appointment took effect from November 14, 2024. Imohiosen said the appointment aligns with the provisions of the Certain Political and Judicial Office Holders (Salaries and Allowances, etc) Act 2008, as amended. Until his recent deployment, the appointee served as the Special Assistant to the President of Special Duties in the office of the Vice President. Tinubu tasked Jamiu to work closely with the Federal Ministry of Foreign Affairs and bring his wealth of experience to bear in his new ...
Post a Comment
Read more